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Companies also use color when deciding on brand logos.
These logos seem to attract more customers when the color of the brand logo matches the personality of the goods or services, such as the color pink being heavily used on Victoria's Secret branding.
Color influences perceptions that are not obvious, such as the taste of food.
Colors can also enhance the effectiveness of placebos.
Colors are also important for window displays in stores.
Research shows that warm colors tended to attract spontaneous purchasers, despite cooler colors being more favorable.
Color psychology is also widely used in marketing and branding.
The color of an object may affect whether or not it seems to be in motion.
Perceptions are not obviously related to color, such as the palatability of food, may in fact be partially determined by color.
Not only the color of the food itself but also that of everything in the eater's field of vision can affect this.
Light and color can influence how people perceive the area around them.
Different light sources affect how the colors of walls and other objects are seen.The color did not affect heterosexual women's assessment of other women's attractiveness.