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While most American’s have heard of the prolific dating site, they may be surprised to learn that is just one of many popular dating sites owned by parent company, Inter Active Corp (IAC).
The hugely popular Tinder is the most successful brand in the Match Group’s portfolio, but other services include OKCupid, Chemistry.com, Twoo, and Black People
Nearly 50 million Americans have used online dating services or about 92% of the single population in the United States.
According to data from Stanford University, nearly 40% of heterosexual couples met online. These services have become a key tool in our quest to find love in the modern world, replacing awkward blind dates with an altogether more organic way of meeting your soulmate.
But in a world where people are waking up to the true value of their personal data, companies like IAC need to adopt much more transparent policies if we are to continue using them.
IAC claims that its data sharing practices are clearly laid out in its privacy policies… But we believe users have the right to know precisely when data is shared within the group and that they should be able to control exactly what that data is.
There are more than 50 million users on Tinder alone.
But take a closer look and you’ll discover that your data flows freely between all of the brands in the IAC portfolio.
IAC says that this data sharing policy serves several purposes, including “improving your chances at building significant connections with others” or to benefit from “cross-platform functionalities”, but are there hidden dangers within the Match Group's policies?
It’s no surprise then, that our survey revealed nearly half (49%) of Tinder users had no idea that the parent company owned multiple online dating platforms.
Online dating has reshaped the societal conventions of finding love.And once we find a match, we entrust these services with our deepest secrets as we communicate with other users on the platform.