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Tinder has stated that Super Likes make it three times more likely for users to match than standard right swipes.
As of November 11, 2015, Tinder's "Moments" feature had been retired.
The selections a user makes are not known to other users, unless two individuals swipe right on each other's profiles.
However, once you have matches on the app, the user is able to send personal photos, called "Tinder Moments", to all matches at once, allowing each match to like or not like the photos.
In the app's settings, users now have the option to type a word that best fits their gender identity. This is an optional service offered to Tinder Plus users that costs an additional fee as a paid subscription.
It has met with controversy over limiting the number of "likes" a free user can give in a certain amount of time, as well as charging prices for different age groups.
As of late 2014, an estimated 50 million people used the app every month with an average of 12 million matches per day.
Tinder was launched in 2012 within startup incubator Hatch Labs, and both attended the University of Southern California and became online entrepreneurs at the same time.
Rad has said the impetus for Tinder's creation was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed a "double opt-in" system could be created to potentially alleviate the stress of meeting new people.
Users can choose whether this is displayed on their profile or not. On December 2018, Tinder launched a new editorial website: Swipe Life On May 10, 2019, it was reported that Tinder was planning for a lighter version app called Tinder Lite aimed at growing markets where data usage, bandwidth and storage space is a concern.