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At the time, Simba, which was set up in 2015, still harboured hopes it would become a billion-dollar company, turning it into a so-called unicorn.Simba’s arch rival Eve Sleep, which offers much the same product, a foam mattress in a box, was dismissed.Simba reversing into a smaller rival, who have raised money, and are cutting costs. It's more about the 2 firms "survival" in what has become a saturated, highly competitive market place!
Premature I know but what's the MOST optimistic SP possible, if everything in our wildest dreams comes true?
The Asda/Sainsbury merger would have resulted in them having 33% of the grocery market, Simba and Eve combined only have about 3% of the mattress market according to the writer himself.
The two firms have argued that a deal could improve their buying power and cut costs, a pro-consumer claim relied upon by Asda and Sainsbury’s as they unsuccessfully attempted to convince competition watchdogs to allow their merger.
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You agree that we have the right to remove any post without notice.Rather than a triumph of one side over the other, the possible tie-up is a defensive move that tells of two sets of disappointed shareholders.